Revolutionizing the Coffee Business in Algeria
First Online B2B Distribution System in Algeria
Pioneering Digital Transformation
Full-Scale Business Strategy
Branding, Storytelling, Marketing, & Commercial Strategy
Poz Café is a visionary coffee brand striving to disrupt the Algerian market by introducing the first-ever online B2B distribution system. While the company excels in coffee production, they sought a strategic partner to handle everything else—from branding and digital presence to business strategy and marketing. That’s where Onyx Glamour stepped in to create a powerhouse brand identity and business structure that reflects their ambition.
POZCAFÉ
Case Study
Crafting a Unique Digital Presence
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Challenges
Overcoming Digital Absence and Modernizing Branding
Byzed Restaurant faced several initial challenges
1. No Digital Sales Infrastructure
The brand needed a streamlined B2B distribution platform to revolutionize the coffee supply chain.
2. Undefined Brand Identity
A strong visual and strategic brand presence was essential to differentiate from competitors.
3. Lack of Online Presence
Poz Café required a website that not only showcased its offerings but also facilitated seamless transactions.
4. No Marketing Strategy:
The company had an excellent product but lacked a clear roadmap for growth and visibility.
Solutions
Innovative Approaches to Establish a Robust Digital Presence
OnyxGlamour implemented a multifaceted approach to address these challenges:
1. Website Development
Designed and developed a cutting-edge website tailored to the B2B coffee distribution model.
Integrated a first-of-its-kind online ordering system for business clients, making bulk purchases seamless.
Optimized UI/UX for an intuitive experience, ensuring ease of navigation and engagement.
Integrated a first-of-its-kind online ordering system for business clients, making bulk purchases seamless.
Optimized UI/UX for an intuitive experience, ensuring ease of navigation and engagement.
2. Branding & Storytelling
Crafted a powerful brand strategy that encapsulates Poz Café’s mission, vision, and values.
Developed compelling storytelling to position Poz Café as an innovative leader in the Algerian coffee industry.
Established a premium visual identity, including logo design, color palette, and typography to enhance brand recognition.
Developed compelling storytelling to position Poz Café as an innovative leader in the Algerian coffee industry.
Established a premium visual identity, including logo design, color palette, and typography to enhance brand recognition.
3. Marketing & Commercial Strategy
While marketing efforts are yet to launch, we are crafting a high-impact strategy aimed at positioning Poz Café as the go-to coffee supplier in Algeria.
Defined a commercial growth roadmap to ensure scalability and profitability.
Implemented a structured approach for lead generation, customer acquisition, and brand expansion.
Defined a commercial growth roadmap to ensure scalability and profitability.
Implemented a structured approach for lead generation, customer acquisition, and brand expansion.
4. Composed a Full Original Music Album
12-track album — each track based on a coffee theme
Used in-store, online, and as a signature brand experience
Made PozCafé one of the only Algerian brands with a full music identity
Used in-store, online, and as a signature brand experience
Made PozCafé one of the only Algerian brands with a full music identity
Some Of The Content
You can check it on youtube or instagram
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Results & Vision
Although the marketing campaign is yet to commence, Poz Café is already set on a path to success with:
A state-of-the-art digital platform
streamlining B2B transactions for coffee businesses.
A compelling and cohesive brand identity
reinforcing credibility and market presence.
A strategic roadmap for commercial growth
ensuring long-term success in the coffee industry.
A vision to dominate the Algerian market and expand beyond.
Conclusion
Poz Café isn’t just selling coffee—it’s revolutionizing how coffee businesses operate in Algeria. With Onyx Glamour handling everything except production, this brand is set to make history.
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The Stories Behind Our Clients
Stay tuned for our exciting upcoming projects! At OnyxGlamour, we’re constantly innovating and expanding our services to provide even more value to our clients. From cutting-edge digital marketing strategies to groundbreaking business development solutions, we’re committed to helping businesses thrive in today’s competitive landscape. Keep an eye on this space for updates and sneak peeks into what’s next!
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What People Think About Us?
Experience success through the voices of our clients. Hear firsthand how OnyxGlamour has transformed brands, elevated businesses, and delivered unmatched results. Our tailored strategies and expertise make us the trusted partner for those who demand excellence.
Dj Ucef
Didn’t need a big agency. Just needed people who get it. OG delivered.
POZCAFÉ
We trusted Onyx Glamour to take Poz Café beyond just great coffee, and they delivered. From creating Algeria’s first online B2B coffee distribution system to crafting a powerful brand strategy, they’ve set us on a path to dominate the market. This is just the beginning!
PhoeFox
We hit numbers I never touched before. Straight up.
Algerian Federation Of Karate Todokai
Although the website is still under development, the experience working with OnyxGlamour has been fantastic. They understand our vision and are creating a platform that we believe will elevate our federation’s online presence. We are excited to see the final product!
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